How to Earn as an Influencer/Content Creator on X (Twitter)

As a content creator or influencer, you can now earn either passively or actively on X, formerly known as Twitter, all thanks to the newly introduced “ad revenue share” that allows users of X or Twitter to make money as they post content and engage their followers on a monthly basis.

In addition, you can earn on X, formerly known as Twitter by using the subscription feature on Twitter to offer exclusive content to your most engaged followers.

The ad revenue share program was introduced in July 2023 with a view to helping content creators and influencers earn from the revenue the company makes in advertising. The program was later revised with a major update by Elon Musk, the company’s CEO who listed that it is open to anyone who meets the condition of the program.

Twitter’s Creator Monetization Requirement

As of November 2023, to earn or make money via X, formerly known as Twitter, you must meet the following requirement:

1. Have at least 500 followers.
2. Be a Twitter Blue subscriber or belong to a verified organization.
3. Have at least 5 million impressions on all your posts within the last three months.
4. You must have a verified Stripe account.

While the aforementioned are the three most prominent to monetize on Twitter, there are more rules and requirements you must meet to be eligible for Twitter Creator Monetization. They are:

1. You must reside in a country in which Twitter’s monetization programs are available.
2. You must be 18 or older.
3. You must have a Twitter account that has been active for at least 3 months.
4. You must have a complete profile inclusive of an account name, a bio, a profile picture, and a header image.
5. You must have a verified email address.
6. You must have secured your account with two-factor authentication.
7. You must not be designated a state-affiliated media account.
8. You must be in good standing with Twitter, which means that:
   • You have not repeatedly violated the Twitter User Agreement or Twitter’s Content Monetization Standards.
   • You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as an Amplify publisher on Twitter for violations of our Amplify Pre-Roll Guidelines
   • You have not previously been removed as an advertiser on Twitter for violations of our Ads policies or as an Amplify publisher on Twitter for violations of our Amplify Pre-Roll Guidelines.

After you have fulfilled these conditions, that means you are set to monetize your Twitter account. To proceed, visit the “more” section on your profile and click on “monetization”. You should be able to apply if you fulfill and meet the requirements for monetization. If you are not eligible and you visit the section, you will something as the image below:

Twitter Blue Monetization FAQs

Below are some of the most frequently asked questions we found and curated to better help you get insight on how to monetize your Twitter account.

Do I need Twitter Blue to Monetize on X, formerly known as Twitter?

Yes, you need to subscribe to Twitter Blue to monetize on X or Twitter.

I can’t subscribe to Twitter Blue in my country, can I still monetize my Twitter account?

If you can’t subscribe to Twitter Blue in your country, chances are that you will not be eligible to register and verify your Stripe account, which means you will not be able to get paid by Twitter or X.

How many impressions or views do I need to monetize on Twitter?

You need 5 million views within three (3) months to be eligible for Twitter monetization.

Can my account be suspended even if I subscribe to Twitter Blue?

Yes. Twitter Blue does not shield you from suspension if you violate X or Twitter rules. So you need to be mindful of what you tweet or post.